SINGAPORE , June 16, 2025 – Armstrong Asia, a Singapore-based leading manufacturer of flexible material solutions with 16 factories across 7 countries in Asia, and Winterhalder Selbstklebetechnik GmbH, a Germany-based fabricator specializing in adhesive, film, and foam materials with factories in Germany and Bulgaria, have officially signed a Memorandum of Understanding (MOU) to establish a strategic partnership. The signing ceremony took place in Singapore and was witnessed by representatives from Enterprise Singapore, highlighting the international significance of the alliance.
This collaboration brings together Armstrong’s 50 years of deep expertise in advanced foam, film, elastomer and other flexible materials, integrated 2D & 3D fabricating solutions, and its extensive production network across Asia with Winterhalder’s precision converting capabilities, leadership in environmental sustainability and nearly a century of innovation in Germany and Europe. Together, they aim to enhance performance through synergies and create long-term value for international customers.
Through this partnership, the two companies will jointly explore new business opportunities, engage customers globally, co-develop tailored projects, and align operations and supply management to enhance responsiveness and efficiency. They will also share technical knowledge and innovation practices to drive long-term growth and competitiveness.
“This partnership marks a significant step for Armstrong as we connect our engineering and operational strengths across Asia with 92-year-old Winterhalder’s proven technical capabilities and network to better serve global customers,” said Ms. Phyllis Ong, Group CEO of Armstrong. “Together, we aim to accelerate innovation and deliver smarter, more sustainable solutions to delight our common pool of global customers.”
Mr. Hermann Hogg, Managing Director of Winterhalder Selbstklebetechnik GmbH, added: “We are excited to collaborate with Armstrong, whose scale and regional agility complement our technical expertise and European manufacturing strength. This alliance will enable us to provide a more integrated and responsive service experience for our customers worldwide.”
This MOU lays the foundation for a long-term, value-driven and trusted collaboration focused on delivering smarter, safer and greener material solutions to customers around the globe.
About Armstrong Industrial Corporation
Armstrong Industrial Corporation is Asia’s leading manufacturer of flexible material solutions with 16 factories across Malaysia, Thailand, Indonesia, Vietnam, the Philippines and China. Founded and headquartered in Singapore since 1974, Armstrong combines superior engineering solutioning with a proprietary database of over 6000 materials and 13 precision engineering process technologies. Its strong commitment to quality and innovation has made it a leader in Noise, Vibration, Heat & Safety Management Solutions. With its strategic presence, a global network, and one-stop integrated capabilities, Armstrong delivers innovation and quality across diverse industries like automotive, consumer electronics, medical, hard disk drive and industrial manufacturing.